Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”
Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”

Details

Details

Details

Imagining an improved day to day postie experience

Royal Mail’s postmen (aka "posties") have been using the same internal system for years. It became clear that many were struggling with it, and there was significant potential to improve efficiency. The team wanted to explore whether the existing app could be modernized and streamlined – we explored the potential via an RFP. We were tasked with auditing the current experience to find opportunities; we decided that a service design approach was the most appropriate, and created a journey map to act as the backbone of our opportunity finding.

ROLE

Team leadership

Service design

Product design

TIMING

2023

CLIENT

Royal Mail

Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Thanks for visiting 👋🏻

© 2025 Claire Lorman

Thanks for visiting 👋🏻

© 2025 Claire Lorman

Thanks for visiting 👋🏻

© 2025 Claire Lorman