Extending content & support beyond the school day

KinderCare, one of the largest daycare providers in the U.S., asked us to help redefine their education and content strategy – extending the meaningful experiences they offer beyond the classroom. We focused on two areas: designing engaging content and refining the customer journey. To do this, we conducted over 65 qualitative interviews with both parents and center staff, which informed a customer journey framework that revealed clear, actionable opportunities – as well as visited the KinderCare HQ in Portland OR to speak to our stakeholders in person.