Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”
Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”

Details

Details

Details

Extending content & support beyond the school day

KinderCare, one of the largest daycare providers in the U.S., asked us to help redefine their education and content strategy – extending the meaningful experiences they offer beyond the classroom. We focused on two areas: designing engaging content and refining the customer journey. To do this, we conducted over 65 qualitative interviews with both parents and center staff, which informed a customer journey framework that revealed clear, actionable opportunities – as well as visited the KinderCare HQ in Portland OR to speak to our stakeholders in person.

ROLE

Design research

Service design

Illustration

TIMING

2020

CLIENT

KinderCare

Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Thanks for visiting 👋🏻

© 2025 Claire Lorman

Thanks for visiting 👋🏻

© 2025 Claire Lorman

Thanks for visiting 👋🏻

© 2025 Claire Lorman