Verizon Fios: Creating multi-platform experiences for 3M+
As part of a long-term engagement with Verizon, the New York & London studios partner to create impactful viewing experiences across FiosTV+. As the New York based director, I help lead the team to deliver new product innovations, and maintain the existing platform (full case study coming soon).
PROJECT OVERVIEW
Director
ROLE
3+ years
(ongoing)
TIMING
3 directors
1 senior
3 midweights
2 juniors
TEAM
Since 2012, we've partnered with a core Verizon team to build a design system, maintain products, and drive innovation through vision projects. With a roadmap that supports quarterly launches, our close collaboration with developers and product owners is key to this continued success.
We design and maintain the Fios TV experience across web, mobile, and TV — giving us a comprehensive view of the platform and its impact on users.
Developing & growing a decades long account
Our relationship with Verizon has allowed us to:
Create next-generation viewing experiences
By creating next level video entertainment experiences, we prioritize delivering value to users through a best-in-class user experience and seamless content aggregation.
Implement true cross platform application
By designing 'experience-first', we can seamlessly scale designs across various breakpoints and platforms, thereby ensuring correct brand and design implementation.
Bring empowerment to content curator
We bring in key user data points, analytics and A/B testing to support the video curation team – supporting Verizon beyond just their customer base.
Develop a long-term, updated design system
Spearheading a unified design system for TV products enables us to craft consistent, iconic experiences that align with Verizon's core experience principles and brand.
More to come! Stay tuned.