Implement true cross platform application
By designing 'experience-first', we can seamlessly scale designs across various breakpoints and platforms, thereby ensuring correct brand and design implementation.
Verizon Fios: Creating multi-platform TV experiences for 3 million viewers
As part of a long-term engagement with Verizon, the New York and London studios partner to create impactful viewing experiences across Fios TV+. As the New York based director, I help lead the team to deliver new product innovations, as well as maintain the existing platform (entire case study coming soon).
PROJECT OVERVIEW
Director
ROLE
3 directors
1 senior
3 midweights
2 juniors
DESIGN TEAM
2+ years
(ongoing)
TIMING
©️ Claire Lorman 2025
Since 2012, we've partnered with a core Verizon team to build a design system, maintain products, and drive innovation through vision projects. With a roadmap that supports quarterly launches, our close collaboration with developers and product owners is key to this continued success.
We design and maintain the Fios TV experience across web, mobile, and TV — giving us a comprehensive view of the platform and its impact on users.
Developing & growing a decades-long account
Our relationship with Verizon has allowed us to:
Develop a long-term, updated design system
Spearheading a unified design system for TV products enables us to craft consistent, iconic experiences that align with Verizon’s core experience principles and brand.
Create next-generation
viewing experiences
By creating next level video entertainment experiences, we prioritize delivering value to users through a best-in-class user experience and seamless content aggregation.
Bring empowerment to content curators
We bring in key user data points, analytics and A/B testing to support the video curation team - supporting Verizon beyond just their customer base.
More to follow! Stay tuned.