Developed an updated
TV Design System

By building the next-generation of video entertainment experiences, we could focus on providing value to users through their focus on best-in-class experience/content aggregation.

Leveraging the power of cross-platform activation allowed us scale designs across multiple proprietary and third-party platforms and operating systems.

By helping the video curation team to deliver tomorrow’s video products, we could utilize analytics, A/B testing and showcase our innovation capabilities.

Building a unified design language for TV products unique to Verizon allowed us to create consistent and iconic experiences that align to Verizon’s experience principles.

Creating multi-platform TV experiences for 3 million daily users

Building a portfolio of products for today’s TV viewer

The Verizon platform presents a unique opportunity – designing for an existing platform but still introduce a level of newness that client expects from us.

This allows us to propose proactive product opportunities that are often not on the client’s roadmap; ones that often get put into production.

Fios TV+ interactivity

The continuous development of Verizon’s paid TV service – new features developed include updating page access points, content collection pages and new and improved Sports/Kids pages.

Updated guide interactions

Suggested and implemented guide improvements; introduced net new features such as ‘jump to channel’ that resonated with users in multiple round of testing.

Updated card sizes

Introduced a new size for Verizon’s standard card size, in order to be more engaging and visually interesting.

Multiple platforms, one experience

Verizon's 3 million users interact with the interface across various aspects of the platform. While some designs may roll out on one platform before being adapted to another, they must be created to ensure universal compatibility.

Together with Verizon, we have:

For over two years, I have been working with both the New York and London studio to create impactful viewing experiences as part of our retainer relationship with Verizon. Although the project is directed out of London, I have assumed a leadership in New York, which is key to growing the account. Our updates are used daily by an audience of over 3.2m active users.

We partner with Verizon’s internal teams to shape a future state omnichannel experience for both customers and employees – an experience used by millions everyday.