Vision/thought leadership: Making wellness more attainable & affordable


As part of a studio-wide effort to develop vision pieces, I co-led the creation of two white label brands. These brands were presented as proof of concept videos, intended as avenues for future client engagement. Our vision piece lives within Life Sciences, answering the question "what if health and wellness could be more attainable and affordable?".

PROJECT OVERVIEW

Co-director

ROLE

2 directors

1 midweight

1 junior

1 motion designer

DESIGN TEAM

*Note: full case study coming soon.

A wellness-focused care experiences for a preventive lifestyle.

JOURNEY 1: THE INSURANCE COMPANY

Medical services for treatment and curative healthcare.

JOURNEY 2: THE MEDICAL PROVIDER

8 weeks

TIMING

©️ Claire Lorman 2025