Impact
Our exhibit was only meant to be up for the client presentation, but due to the reaction from the larger frog community, we kept it up for over a week. C-Suite leadership toured it multiple times, using it as a selling point for potential clients as to the type of thinking and work frog does.
Immunomedics felt that the relationship with frog was so strong, they partnered a second time to design a platform to showcase the voices of women impacted by triple negative breast cancer.
Read the case study here.
Exhibit reception
& exploration
Going beyond the initial exhibit
One of the most impactful element of our exhibit was the audio component; we used the recordings we had of our interviews and edited them down to the most memorable clips. These clips were then layered on top of background sounds that would reinforce their story – i.e., one woman spoke about riding the subway while in chemo, so we adding the faint sound of a subway train in her audio.
Our exhibit was the perfect conduit to beginning an opportunity finding phase with the client; they were able to generate more user-centric ideas and really empathize with their end user.
Because these women’s stories were so impactful, we wanted to create an artifact that would be their voices once the exhibit came down. We produced a printed book, which included every woman we spoke to.
hanging posters showcasing key women & caregivers
(as base)
we also created a manifest so that others could replicate the room
Improving empathy in triple negative breast cancer care
Shining a light on voices so often not heard during cancer care and treatment
Immunomedics, a leading innovator in immunotherapy, approached us to help bring the stories of their patients to life. As they prepared to launch a groundbreaking new therapy for women with triple-negative breast cancer, they sought a deeper connection with both patients and caregivers.
Our challenge was to apply service design, design thinking, and research methods over an eight-week period to identify opportunities for reaching both current and potential patients and doctors.
We engaged with three key groups of interview subjects — cancer survivors and patients, caregivers, and cancer research specialists. These conversations provided valuable insights that helped us craft meaningful recommendations for Immunomedics, especially since many of us were new to the complexities of cancer treatment and care.
The stories we heard were deeply emotional, and we wanted our client to truly feel their impact through our research. Simply presenting our findings in a slide deck wouldn’t do justice to the strength and resilience of these incredible women and caregivers. Instead, we chose to transform our research into an immersive exhibit — the closest experience to having these courageous women share their stories in person.
Since making an exhibit was not part of our original scope or budget, we used what we had on hand, or what we could procure. We took over a conference room within frog, and made vignettes that would represent each person we talked to. For example, one of our participants talked about running marathons, so we used a bib that a team member had.
Along the back wall, we projected a journey map with audio describing stages of the cancer journey.